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I have learned critical information about doing business on the Internet which is more that you learn the more you don’t know.
However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising.
These are the 8 important lessons I’ve learned regarding Ezine Advertising and Marketing Success:
A common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can’t sell them all in a few lines-at least not individually. Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that BENEFITS them than a link that promises to sell them something.
For example, “Help your child reach their maximum potential” instead of “Try our many reading, writing, math, shapes and colors programs”
More importantly, tell the customer “what your product or service is going to do for him.”
It is important that you identify your Unique Selling Proposition before you begin your advertising program. This will determine which Ezines (or markets) you target as well as what you should include in your ad copy. Who will be interested in your product and why? What benefits does your product offer them?
“I guess I’m a fairly simple photographer. There is very little hocus-pocus about what I do.”
Joan Dean
Don’t go for the sale in your ad! You are at a disadvantage because you can’t list all your products’ wonderful benefits in the space allowed. Also, there is only a small percentage of any Ezine audience that is ready to buy your product at the exact moment they view your ad. Yes, maybe they should be, but most people today live in the moment and if this isn’t the time they want to buy then they aren’t going to buy, end of story.
social media platforms are Crucial for retailers
But it doesn’t have to be the end of the story. If you go for the soft sell approach your target consumer is much more likely to click on your link and then you’ve got the chance to go for the hard sell-again and again!
Social Media Marketing
Here’s an example. I’m selling a product called the Preschool Prep Power Pack. It’s an educational CD for preschoolers. Now I could go for the hard sell in my promotion and I would make some sales but a lot of people who really might be interested won’t even look at my site and product. However, I’ve chosen to go the soft sell approach. Instead of selling my product in my ads, my ads offer two FREE items. I offer a free newsletter (Preschoolers Learn More) offering tips about preparing preschoolers for kindergarten. This is my target market for my product. The folks who subscribe also receive a free ABC-123 coloring book. Why wouldn’t the parent of a preschooler subscribe, right?
But what’s in it for me as a business person? A lot! Think about it. I now have the freely offered contact information for my target market. Now I can regularly email them information about my product. I’m confident they will buy eventually because my product provides a solution to something that concerns them-or they wouldn’t have subscribed in the first place!
