We Offer Professional, Comprehensive and Customized Marketing Strategies
Marketing is mostly creative and intuitive,
whereas digital marketing is more technical and measurable.
These two realities are in direct opposition, but they need to cohabitate.
As we start building our strategy, we need consider the following components basic components:
- Executive summary: A brief overview of the entire marketing plan.
- Situation analysis: A review of the current market situation, including an analysis of the business’s strengths, weaknesses, opportunities, and threats.
- Target market: A description of the target market, including demographics and other characteristics of the customers the business hopes to attract.
- Marketing goals: Specific, measurable, achievable, relevant, and time-bound (SMART) goals that the business hopes to achieve through its marketing efforts.
- Marketing strategy: A description of the overall strategy for achieving the marketing goals, including the specific tactics and channels that will be used.
- Marketing mix: A discussion of the “4Ps” of marketing (product, price, promotion, and place), including how the business will position itself in the market and reach its target customers.
7. Budget: An outline of the costs associated with the marketing plan and how they will be funded.
8. Measurement and evaluation: A plan for tracking the effectiveness of the marketing efforts and making adjustments as needed.
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