Marketers who understand the challenges faced by small businesses are in a better position to find solutions to meet their needs. To help marketers improve their offering to small businesses, we conducted a survey of small business owners. We asked them about how they make marketing decisions, their current marketing practices, the challenges they face and the potential new marketing channels they would consider. The result of the survey is a comprehensive map of marketing challenges and insights into how small businesses are already working with partners to overcome those challenges.
FIRST STEPS
We asked them about how they make marketing decisions, their current marketing practices, the challenges they face and the potential new marketing channels they would consider. The result of the survey is a comprehensive map of marketing challenges and insights into how small businesses are already working with partners to overcome those challenges.
When conducting a marketing situation analysis, marketers must first understand the marketing environment for their small business customers. The good news is marketers can start by leveraging existing data and research that may already exist. For example: – You can begin by looking for marketing research or reports that have been published about your small business customers.
“Everyone lives by selling something.”
Robert Louis Stevenson
After writing your Executive Summary, and preparing the outline of your Situation Analysis, you will be able to define your marketing goals in more detail
IN Conclusion
This can provide useful data about the challenges and opportunities small businesses are facing today, as well as the channels they are already using to solve their marketing challenges. – You can also look to data sources that provide information about the broader marketing landscape.
